Isaiah Moore, Ric Wilson, and NOVAK Music have shared a new song called "Whip It / Flip It". The track brings together hip-hop, R&B, funk, and dance music, but rather than sounding like a checklist of genres, it moves naturally between them. The result is bright, rhythmic, and built around the kind of groove that keeps the song moving without ever feeling overworked.
Raised in Texas, Isaiah Moore began seriously pursuing music at around 15, developing his sound through a mix of hip-hop and R&B. Artists such as Tupac, J. Cole, Joyner Lucas, and Nipsey Hussle have influenced his approach, while the musical culture around him in Texas has also played an important role in shaping his style.
He demonstrates a natural chemistry with Chicago standout Ric Wilson. Wilson brings a lively, expressive presence that complements Moore's engaging performance rather than competing with him. Their chemistry gives the record a conversational quality, with both artists finding their own pockets within the production.
The pairing was sparked by Tweak on the Beat, who connected the two artists and also helped shape the record alongside NOVAK producer Ned.Beats. Their production gives “Whip It / Flip It” much of its character: punchy drums, prominent grooves, colorful synths, and a polished but playful arrangement. There are clear touches of funk and dance music in the instrumental, while the vocal performances keep the track grounded in hip-hop and R&B.
It is a sound that suits the song’s overall mood. “Whip It / Flip It” feels upbeat without trying too hard to be a party record. The production has enough bounce to work in a club or on a playlist, but there is also a relaxed quality that makes it just as easy to imagine playing during a drive or a late-night hangout.
The release also offers a closer look at what NOVAK Music is trying to build. The independent collective is centered around producers Tweak on the Beat, Tracy Winckler, Ned.Beats, and JxK, with Moore serving as its artist. Rather than committing itself to one narrowly defined sound, NOVAK has positioned collaboration as part of its identity, giving artists and producers room to pull from different influences.
“Whip It / Flip It” is a good example of that philosophy in practice. A Texas artist, a Chicago creative, and a production team with a genre-fluid approach come together without the record feeling stitched from separate pieces. Each element has enough space to stand on its own, while the groove keeps everything connected.
For Moore, the song represents another step forward as he establishes himself with NOVAK Music. For Wilson, it is another chance to bring his distinctive energy into a new setting. And for the collective, it serves as an introduction to the kind of music it wants to champion: collaborative, flexible, and unwilling to stay in one lane.
With NOVAK Music continuing its development and a publishing agreement with EMPIRE in place, “Whip It / Flip It” gives listeners a glimpse at the artists and producers behind the collective while setting the tone for what could be a broader run of cross-genre releases.
There is no complicated formula to the track. It simply brings good chemistry, strong production, and a few different musical worlds into the same room—and lets them work.
