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Halloween has always been a defining part of BBY GOYARD's brand, as he was born on October 28th. Last year, he released his "4THWALL" LP with a horror short film Directed by Nick Welch, which was a significant success. The project charted as high as #4 on the U.S. TikTok Charts, with "VETTE SUM (SHANNONGRAM)," giving the MD-bred BBY GOYARD his second TikTok hit since his 2018's "Run Shannon Run" and landing the hyperpop pioneer his 10-city headlining tour this past August. 

Now continuing this tradition of Halloween rollouts, BBY GOYARD is back with a single, "CURSEDLIFE," on Friday the 13th, kicking off his new project rollout. The single will accompany his second annual horror-inspired music video, an interpretation of the cult classic horror "Begotten" film, directed by himself and produced by Very Rare Cinema. 

The enigmatic star took his talents to Gabe P.'s On The Radar for a new freestyle that created some excellent steam over the week. His day-one fans were happy to see his versatility on display. Be sure to press play on the 2-minute lyrical exercise HERE. Shannon also sat down for a dope interview with OTR that can be watched HERE.

When asked about his latest release, the bubbling superstar stated, "Taking inspiration from a niche cult classic film titled, 'Begotten,' this found-footage style video is meant to have you feeling uneasy and questioning the symbolic nature behind it," said BBY GOYARD in a statement about the music video. "With an ominous chord progression and Lo-fi melodic vocals, 'CURSEDLIFE' is perfect for Halloween."

This leads into Shannon's SPIRIT Mixtape, set to drop October 27th and hosted by Canadian DJ Smokey and hip-hop legends Evil Empire, famously known for hosting mixtapes for legends such as French MontanaAkon, and Lil Wayne.

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